Our Stories

1
MyBL SuperApp: World's 1st Telco SuperApp Covering 6 C's

MyBL SuperApp, conceived and led by Mohit K is the first telco super app globally to integrate diverse services using the 6 C's framework: Content, Connect, Commerce, Courses, Care, and Community. It has transformed Bangladesh's digital ecosystem, serving over 10 million users and offering everything from entertainment and education to healthcare and shopping in a single app. The app has helped Banglalink establish a 25 million install base, with 10+ million monthly active users and US$60 Mn+ revenues driving unprecedented growth in digital revenues and user engagement.
2
JioAds: Pioneering World's 1st Telco Middle-funnel led Advertising

JioAds, set-up and led by Mohit K, transformed the digital advertising industry by focusing on the often-overlooked middle funnel, blending data-driven creativity, technology, and real-time engagement. With innovative campaigns like Cadbury Thank You (which rewarded users with 1GB of data for purchasing Cadbury products) and Sprite Hottest Day (triggering real-time ads based on temperature), JioAds successfully bridged online engagement with offline actions. The platform’s campaigns reached unequalled numbers for Unilever’s "Ghar Se Career" and interactive KBC Play-Along. These results have set new global standards.
Mohit and team are currently pioneering AI-driven, modular commerce experiences—blending conversational AI, personalization, and transactional intelligence to shape the next evolution of digital commerce.AI
The Problem:
eCommerce struggles with static navigation, disconnected support, and high cart abandonment. Customers demand instant, personalized interactions.
The Solution:
Glyphs Conversational Commerce transforms engagement into revenue with AI-driven, real-time interactions. Our modular AI integrates across web, WhatsApp, and marketplaces to deliver:
- Personalized AI Shopping – Smart recommendations & frictionless checkout
- Omnichannel Presence – Web, WhatsApp, marketplaces, enterprise tools
- Actionable AI – Context-aware conversations, automated workflows